Branded By Design uses 100% 464 Golden Soy Wax in every single Extract Aromas candle and wax melt bar. Soy wax is made from soybeans, and the process of hydrogenating the oil alters the melting point of the oil, making it solid at room temperature and suitable for candle use. Paraffin wax, however, is made from petroleum (yes, the same petroleum used to make oil and gas!) Now while paraffin is the most commonly used wax to make candles, it is a direct by-product of petroleum which renders it non-renewable.
As a consumer, you may think it is more cost effective to go the paraffin route. But consider this - in one month, would you rather buy cheaper 5 times, or invest inn quality one time? The thing is soy wax burns slower than paraffin wax, meaning your candle lasts longer. While it is true that all candles emit some black soot while burning, soy wax burns cleaner and yields less soot than paraffin. Soy wax also carries fragrance more efficiently, with an overall better scent throw while ensuring a well-balanced, true-to-scent candle.
I hope this blog was helpful in understanding our sourcing and pricing for our hand-poured candles. We make each one with love, knowing the recipient will enjoy the opulent aromas. Head over the the candle shop (Get Lit) to stock up on your faves and try some new seasonal aromas.